University of Salford
The University was seeing a drop in undergraduates’ conversion rates. My brief was to turn this around.
My starting point was immense fact finding. What was feasible? How big is the issue? What are the operational issues, targeting capabilities, can we personalise and to what extent? And how do we do this?
The solution? A highly-personalised and eye-catching piece that utilises POD. Using a test and learn approach the learnings were significant. Most importantly, it was based on customer insight, and it worked.