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What I do


Designing marketing solutions around you

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What I do


Designing marketing solutions around you

I create marketing solutions that meet your business objectives.

To make sure this happens, we start with a mini audit or review. For one, we review that new website or social media campaign you're convinced you need. I'll then guide you through my proven four-stage process which ensures thorough and considered planning, and results in a robust solution. It also means your budget is deployed as effectively as possible. You only do the things that are right for your market, your customers and your product or service.

Every project is different, so this process is flexible. We may dip into some areas whilst spending more time on others. It all depends on the task in hand.

The four stage process is outlined below, and shows you the range of services I offer. This approach takes you on a journey from understanding your customers and developing your strategy through to creative and delivery:

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The first stage is about gaining the best possible understanding of your:

  • business

  • product/service

  • customers

  • suppliers

  • markets

  • competitors

This can be a mini-audit or a comprehensive exercise depending on what's needed.

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In the thinking stage I analyse the insights gained at stage one to create:

  • a value proposition

  • strategy

  • marketing plan

  • marketing brief

I also evaluate how we set and measure success.

The extent of this stage flexes to your objectives and budget.

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This is where theory becomes practice. It encompasses your creative style, your key messages and your tone of voice.

With new branding, I work with proven designers to provide between one and three creative concepts, depending on the project and budget.

Where your brand and guidelines are fit for purpose, we look at its application in various marketing channels.

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Once the creative route is approved, the marketing material is created.

Channels and executions include:

websites
email campaigns
PR activity
social media
video
direct mail
exhibitions and events
radio
press ads
signage
SEO/PPC
door drop
etc